Privacy Policy

This Privacy Policy describes how shorts.shortfundly.com (the “Shorts Platform”, operated by SM Smartygen Media Networks Pvt Ltd, “Shortfundly”, “we”, “our”, “us”) collects, uses, discloses, and safeguards information when you use our short-form video product, including the website, apps, and related services (collectively, the “Services”). By using the Services, you agree to this Policy and our Terms & Conditions. If you do not agree, please do not use the Services.

Information We Collect

• Account & Identity: name, username/handle, display photo, email/phone (if provided), country/region, language, and verification status.
• Profile & Social Graph: bio, links you add, followers/following, likes/saves history, and your interests or topic preferences inferred from activity.
• User Content & Metadata: videos, captions, sounds/music, effects, thumbnails, hashtags, comments, messages, reports, and any associated timestamps, device hints, and technical encoding/transcoding data.
• Usage & Device Data: pages/screens viewed, search and feed actions, engagement signals (views, watch time, replays), IP address, device type, OS/browser/app version, network carrier, crash logs, cookies/SDK events, and approximate location derived from your IP.
• Camera/Microphone/Media Access: only with your permission when you record or upload. Raw camera/mic access remains on your device unless you choose to upload.
• Payments & Monetization (if enabled): plan/credit purchases, transaction metadata from payment processors (we do not store full card numbers), creator payout details you provide to our payment partner(s).
• Support & Communications: help tickets, emails, in-app messages, feedback, and your notification preferences.

How We Use Information

• Operate and improve feeds, search, recommendations, comments, and creator tools.
• Personalize content discovery, ranking, and safety interventions (e.g., limiting harmful content).
• Detect, investigate, and prevent spam, fraud, abuse, and violations of our policies.
• Enable uploads, transcoding, storage, sharing, and analytics for your content.
• Provide support, service announcements, security alerts, and important updates.
• Process payments, subscriptions, creator payouts, taxes, and compliance obligations.
• Conduct product analytics, A/B testing, and quality/performance monitoring.

Legal Bases (EEA/UK where applicable)

Contract performance (providing the Services), legitimate interests (e.g., safety, service improvement), consent where required (e.g., certain cookies/marketing), and legal obligations (e.g., tax, fraud prevention).

How We Share Information

• Service Providers: hosting/CDN, storage, analytics, logging, customer support, email/SMS delivery, and payment partners—bound by contractual confidentiality and data-processing terms.
• Music/Media Partners (when you opt-in): to honor licenses for sounds, music, filters, or other assets, and to report usage metrics.
• Safety & Legal: to comply with laws, legal process, or government requests; to enforce our terms; to protect users, our rights, and the platform.
• Business Transfers: as part of a merger, acquisition, or sale of assets.
• Public Sharing: content you post publicly (video, caption, profile) may be viewable, shared, embedded, or indexed by others on and off the Shorts Platform.

Children & Sensitive Content

The Services are intended for users who have reached the age of majority in their jurisdiction. If you are under the legal age, you may use the Services only with parental/guardian consent where permitted by law. We remove content that exploits or endangers minors and may report it to authorities.

Cookies & Similar Technologies

We use essential cookies for sign-in, session continuity, and security. We also use analytics/measurement cookies or SDKs to understand usage and improve quality. You can control cookies via your browser or device settings. Disabling essential cookies may break core functionality (e.g., login).

Data Retention

We keep personal data for as long as needed to provide the Services, for legitimate business interests (e.g., safety, accounting), and to meet legal obligations. Backups and logs may persist for a limited period after deletion for security, recovery, and audit purposes.

Security

We implement reasonable administrative, technical, and physical safeguards (e.g., access controls, encryption in transit and at rest where appropriate, monitoring). No system is 100% secure; please use a strong password and protect your device. Report suspected security issues to support.

International Transfers

Your information may be processed in countries other than your own. Where required, we use appropriate safeguards (e.g., contractual clauses) for cross-border transfers.

Your Choices & Rights

• Access, correct, update, or delete certain information in your account settings.
• Download or remove your videos (subject to limits, shared copies, and legal obligations).
• Object to or restrict processing, and request portability where applicable by law.
• Opt out of non-essential emails; we may still send transactional or security notices.
• Withdraw consent where we rely on consent (this does not affect prior lawful processing).

User-Generated Content & Takedowns

You control what you post. Removing a video generally removes it from your profile and feeds, but cached, reshared, stitched, or remixed derivatives may remain where allowed by product features or law. If you believe your rights are infringed, contact [email protected] with details (see our IP/DMCA guidance in Terms).

Third-Party Links, Embeds & Apps

Linked sites, embeds, app stores, and integrations have their own policies. We are not responsible for their content or practices. Review those policies before enabling integrations or sharing data.

Changes to This Policy

We may update this Policy from time to time. We will update the “Date of Last Update” below when changes take effect. Your continued use of the Services after an update constitutes acceptance.

Contact Us

To ask questions, exercise your privacy rights, or contact our Data Protection team, email: [email protected].

Date of Last Update: September 6, 2025